CEP

Omnispeed

3D scanning & CGI product film, 2025

CEP reworks the soles of its running shoes every season. For each new model, the brand wanted a film showing the whole shoe, sole included. Socle scans the upper by photogrammetry, rebuilds the sole from the factory model and brings the two together in Unreal Engine. The film spins the shoe, then opens the sole layer by layer; the materials come from the capture. Shown here, the Omnispeed 2025 film follows a first model filmed in 2024.