Balenciaga
Le City
3D scanning & CGI video production, 2025
A House icon since 2001, the City bag was scanned through high-resolution photogrammetry in our capture studio: the grain of the leather, the aged hardware, the stitching and the interplay of materials that define this piece, every detail reproduced. The photorealistic 3D asset then served as the basis for a 3D-rendered film with Best Regards Agency, where control of light, its movement and camera paths allowed a cinematic staging of the bag, enriched by the animation of its zip.



