Virtual showroom designed and developed by Socle for Paco Rabanne's wholesale buyers, deployed over two ready-to-wear seasons: Spring/Summer 2022, then Fall/Winter 2022. The aim: carry the show through to order-taking as an interactive video, and give buyers, remotely, a richer experience than a standard B2B platform.
Buyers enter through a dedicated URL, with no password, pick their currency and follow the show. The interactive video is browsed through a timeline, look by look. Each look opens in a detail window with its pieces and related products, ready to add to the cart. The other way round, while browsing the products, one click replays the moment the piece walks the runway: the whole ordering flow is synced with the show video.
A menu gathers the rest of the content: the collection presented by Julien Dossena, artistic director, and Bastien Daguzan, CEO, selections by journalists and influencers in the "Curated by" section, additional looks and best-sellers. Buyers place their order without leaving the world of the collection.
Their sales advisor can join the session to guide them through the collection and their order. Orders sync in real time with JOOR, the house's B2B platform. Interface built to the brand's guidelines.
